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  • New Products Management | 11th Edition

New Products Management | 11th Edition

  • PRODUCT CODE : 9789389949810
  • CATEGORY: Reference Books
  • ISBN-13:
  • PAGES: 546
  • DIMENSIONS:
  • LANGUAGE: English

New Products Management | 11th Edition

Rs. 850.00

Publisher :MCGRAW-HILL
  • Reference Books
  • English
  • 546 PAGES

New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail..

New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for
ng managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in
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  • PRODUCT CODE : 9789389949810
  • CATEGORY: Reference Books
  • ISBN-13: 9789389949810
  • PAGES: 546
  • DIMENSIONS:
  • LANGUAGE: English

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