• ALL BOOKS
  • New Products Management | 11th Edition

New Products Management | 11th Edition

  • PRODUCT CODE : 9789389949810
  • CATEGORY: Reference Books
  • ISBN-13:
  • PAGES: 546
  • DIMENSIONS:
  • LANGUAGE: English

New Products Management | 11th Edition

Rs. 850.00

Publisher :MCGRAW-HILL
  • Reference Books
  • English
  • 546 PAGES

New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail..

New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for
ng managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in
Read More
  • PRODUCT CODE : 9789389949810
  • CATEGORY: Reference Books
  • ISBN-13: 9789389949810
  • PAGES: 546
  • DIMENSIONS:
  • LANGUAGE: English

Other Books From The Same Category

Gurukul By Oswal Chemistry Most Likely Question Bank for ISC Class 12 Exam 2026
gurukul by oswal chemistr... AUTHOR'S NAME:

349.00

40 LEKHUPRASANGANGAL
40 lekhuprasangangal AUTHOR'S NAME:PRAKASH VETTOM

74.00

MTG National Cyber Olympiad (NCO) Workbook for Class 5 - Quick Recap, MCQs, Previous Years Solved Paper and Achievers Section - SOF NCO Olympiad Preparation Books For 2023-2024 Exam
mtg national cyber olympi... AUTHOR'S NAME:

100.00

The Feynman Lectures on Physics: The Millenium Edition, Vol. 1
the feynman lectures on p... AUTHOR'S NAME:

675.00

Stationery Books